Project Information

Bar Paul debuted at Villa Favard for the SS25 collection presentation. Inspired by the all-night Italian cafés that Paul frequented during his ‘60s Soho days’, its branding has captured the spirit of that era. Activated globally, Bar Paul was thoughtfully adapted to each city, with its branding evolving to reflect the unique café culture of each location. It has now appeared in London, Paris, Hong Kong, Tokyo, LA and New York.